Company
Background Celebrating 40 Years of Seat Covers
Sperling
Enterprises is a 100% Australian owned family company
that commenced trading in 1971. Over the past 39 years
the company has grown to employ over 70 people at our
three premises in Sydney. The core business of the company
is manufacturing and importing automotive accessories
and seat covers in particular.
Core
Product Range
Other
core products in our range include Car
Seat Covers, Automotive
Accessories, Car
Floor Mats, Air
Fresheners, Aunger
Carcraft, Car
Care Products, Car
Mats, Gear
Shift Knobs, Ironing
Board Covers, In
Car Organisers, KENCO
Premium Cleaning, Laundry
Items, Household
Goods, Occy
Straps, Pet
Products, Picnic
Rugs, Seat
Belt Comforts, Steering
Wheel Covers, Sun
Shades, Tie Downs,
Trailer Nets,
Wiper Blades,
4WD Wheel Covers
Seat Cushions
Seat Protectors
Rear Seat Covers
Front Seat Covers
Seatcover
Car Accessories Market Leadership
We are the undisputed car accessories market leader
selling over half a million pairs of seat
covers through stores such as Kmart,
Target,
Big
W and Supercheap
on a national basis as well as regional chains and stand
alone stores. In all we have our range sold in over
1000 outlets throughout Australia.
Our vertically integrated manufacturing operations ensure
that we control quality and costs throughout the production
process. The end result is competitively priced
seat covers that are worthy of bearing any logo
or trademark. Currently our Licensed Brands include
Playboy, HSV, NRL,
AFL, R.M.Williams,
Pink Ribbon, Everlast,
Rachael Hale, Peanuts,
Locally
Produced Custom Car Seat Covers
The fact that the covers are locally produced means
that we are able to respond quickly to market conditions
and meet the demanding supply requirements of our customers.
One of the hallmarks of the company has been the fact
that we have driven every major new initiative in auto
seat
covers over the past 20 years. Recent successes
include printed cotton seat covers back in the early
nineties, "mad cow" seat
covers, and the Racing FX range of brightly coloured
seat covers.
Importer
Wholesaler Seat Covers Auto Accessories Household Accessories
In terms of imported lines we are a large wholesaler
of Auto and Household Accessories including carpet
and carpet
rubber car mats, steering
wheel locks, seat
cushions, steering
wheel covers and picnic
rugs. In the last two years we have developed
and marketed a range of ironing
board covers,
which are also produced locally. These have been an
enormous success and sales have increased to over a
quarter of a million units per annum in Australia with
exports to the UK also starting to
come on stream.
Car
Care Products Kenco Aunger
Recent
additions to our range include Kenco
Premium Cleaning Products, a long established Brand
of car care
products, and Aunger
Car Craft. These two brands bring
with them a wide range of products including Kenco
Premium Cleaning Products Air
Fresheners, Microfibre,
Brushware, Synthetic and Leather Chamois, Aunger
Occy Straps, Tie
Downs, Wiper
Blades, Trailer
Nets, Numberplate
Holders, Steering
Wheel Locks Car
Accessories and incar
organisers.
Design
Innovation
Once again a key feature of our success has been bringing
innovative and fashionable seat cover designs to an
area which has been dominated by "boring"
fabrics. Sperling Enterprises has the production facilities,
marketing expertise, and customer base to make sure
that any product we take on has the maximum chance of
success.
Fashion
Seat
covers have been around for nearly as long as the car
seat itself. Fashion Seatcovers
were the exclusive domain of sheepskins up until the
introduction of terry towelling seat
covers in the late 60's. At the time the majority
of car seats were vinyl and terry towelling covers gained
acceptance in the market because they stopped the burn
in summer and the freeze in winter.
From
these humble beginnings fabric seatcovers have grown
in popularity and acceptance and now there are an array
of different fabrics and designs available on the market.
Custom
Made
We
also offer the biggest range of Custom Seat
Covers specifically made to suit your car seat for
the perfect fit
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