Sperling Enterprises is a 100% Australian owned family company that commenced trading in 1971. Over the past 50 years the company has grown to employ over 70 people at our three premises in Sydney. The core business of the company is manufacturing and importing automotive accessories and car seat covers in particular.
We are the undisputed market leader selling over half a million pairs of seat covers through stores such as Kmart, Target, Big W and Supercheap on a national basis as well as regional chains and stand alone stores. In all we have our products sold in over 1000 outlets throughout Australia. Our vertically integrated manufacturing operations ensure that we control quality and costs throughout the production process. The end result is competitively priced seat covers that are worthy of bearing any logo or trademark.
The fact that the covers are locally produced means that we are able to respond quickly to market conditions and meet the demanding supply requirements of our customers. One of the hallmarks of the company has been the fact that we have driven every major new initiative in car seat covers over the past 20 years. Recent successes include printed cotton covers back in the early nineties, "mad cow" seat covers, and the Racing FX range of brightly coloured covers.
In terms of imported lines we are a large wholesaler of carpet and carpet/rubber floor mats, steering wheel locks, seat cushions, steering wheel covers and picnic rugs. In the last two years we have developed and marketed a range of ironing board covers, which are also produced locally. These have been an enormous success and sales have increased to over a quarter of a million units per annum in Australia with exports to the UK also starting to come on stream.
Once again a key feature of our success has been bringing innovative and fashionable designs to an area which has been dominated by "boring" fabrics. Sperling Enterprises has the production facilities, marketing expertise, and customer base to make sure that any product we take on has the maximum chance of success.