Company Background Celebrating 40 Years of Seat Covers

Sperling Enterprises is a 100% Australian owned family company that commenced trading in 1971. Over the past 39 years the company has grown to employ over 70 people at our three premises in Sydney. The core business of the company is manufacturing and importing automotive accessories and seat covers in particular.

Core Product Range

Other core products in our range include Car Seat Covers, Automotive Accessories, Car Floor Mats, Air Fresheners, Aunger Carcraft, Car Care Products, Car Mats, Gear Shift Knobs, Ironing Board Covers, In Car Organisers, KENCO Premium Cleaning, Laundry Items, Household Goods, Occy Straps, Pet Products, Picnic Rugs, Seat Belt Comforts, Steering Wheel Covers, Sun Shades, Tie Downs, Trailer Nets, Wiper Blades, 4WD Wheel Covers Seat Cushions Seat Protectors Rear Seat Covers Front Seat Covers

Seatcover Car Accessories Market Leadership

We are the undisputed car accessories market leader selling over half a million pairs of seat covers through stores such as Kmart, Target, Big W and Supercheap on a national basis as well as regional chains and stand alone stores. In all we have our range sold in over 1000 outlets throughout Australia. Our vertically integrated manufacturing operations ensure that we control quality and costs throughout the production process. The end result is competitively priced seat covers that are worthy of bearing any logo or trademark. Currently our Licensed Brands include Playboy, HSV, NRL, AFL, R.M.Williams, Pink Ribbon, Everlast, Rachael Hale, Peanuts,

Locally Produced Custom Car Seat Covers

The fact that the covers are locally produced means that we are able to respond quickly to market conditions and meet the demanding supply requirements of our customers. One of the hallmarks of the company has been the fact that we have driven every major new initiative in auto seat covers over the past 20 years. Recent successes include printed cotton seat covers back in the early nineties, "mad cow" seat covers, and the Racing FX range of brightly coloured seat covers.

Importer Wholesaler Seat Covers Auto Accessories Household Accessories

In terms of imported lines we are a large wholesaler of Auto and Household Accessories including carpet and carpet rubber car mats, steering wheel locks, seat cushions, steering wheel covers and picnic rugs. In the last two years we have developed and marketed a range of ironing board covers, which are also produced locally. These have been an enormous success and sales have increased to over a quarter of a million units per annum in Australia with exports to the UK also starting to come on stream.

Car Care Products Kenco Aunger

Recent additions to our range include Kenco Premium Cleaning Products, a long established Brand of car care products, and Aunger Car Craft. These two brands bring with them a wide range of products including Kenco Premium Cleaning Products Air Fresheners, Microfibre, Brushware, Synthetic and Leather Chamois, Aunger Occy Straps, Tie Downs, Wiper Blades, Trailer Nets, Numberplate Holders, Steering Wheel Locks and incar organisers.

Design Innovation

Once again a key feature of our success has been bringing innovative and fashionable seat cover designs to an area which has been dominated by "boring" fabrics. Sperling Enterprises has the production facilities, marketing expertise, and customer base to make sure that any product we take on has the maximum chance of success.

Fashion

Seat covers have been around for nearly as long as the car seat itself. Fashion Seatcovers were the exclusive domain of sheepskins up until the introduction of terry towelling seat covers in the late 60's. At the time the majority of car seats were vinyl and terry towelling covers gained acceptance in the market because they stopped the burn in summer and the freeze in winter.

From these humble beginnings fabric seatcovers have grown in popularity and acceptance and now there are an array of different fabrics and designs available on the market.

Custom Made

We also offer the biggest range of Custom Seat Covers specifically made to suit your car seat for the perfect fit.